Writing for Results: Advanced Techniques

How to draft clear, concise and persuasive texts

2 days

This course is designed for employees at various levels of the organization, intermediate and experienced writers who produce analytical, problem-solving texts aimed at decision makers, or substantive reports. Also, managers who edit the work of their team will gain practical techniques to present persuasive messages to achieve desired results.


This two-day workshop will enhance your skills to get results by making a logical case and meeting the information needs of management. You will learn how to build your analytical argument with a reader-focus to support your strategic recommendations. The techniques apply to a wide range of on-the-job texts, such as emails, reports, policy analysis, and briefing notes. With its focus on broader writing techniques, this session compliments the one-day workshop on Writing Strategic Briefing Notes.

  • Assessing the reader’s needs in relation to your message
  • Drafting concise, relevant emails and short reports
  • Applying plain language techniques for clarity and readability
  • Structuring longer texts to support your bottom-line and focus on results
  • Creating a summary that reflects the key content of a longer text
  • Editing tips to improve the logic, flow and coherence of ideas
  • Giving constructive feedback on the written work of others

Mary Ann Lopoukhine
Mary Ann Lopoukhine is a seasoned training professional with over 25 years of experience in the design and delivery of workshops to improve English writing skills.
Mary Ann has trained thousands in both the public and private sectors. She is a recognized specialist on how to write effective briefing notes and analytical texts. Her training sessions are designed to be highly practical, encourage lively participation and maintain a sense of fun.