This course is designed for policy analysts, program officers, and subject-matter experts of the ES/PM-3 to ES/PM-7 levels or equivalent and for managers. Experience in policy analysis or programme or operational design is not required. Thus, new recruits or seasoned policy analysts will all benefit from this workshop.
This workshop presupposes that participants are familiar with an analytical framework, similar to that discussed in the Policy Analysts' ToolBox workshop.
This workshop is both process– and skills–oriented. It provides an overview of the process of risk communications, that is, the range of interactions with interested parties to enable well-informed decision-making on dealing with risks. Political acuity is an art, it is the ability to understand the political landscape and to positivistically move a communications program across that landscape. The latter part of the workshop will look at some skills – the art – of effective communications.
- Risk communications (RC) versus crisis communications
- Political Acuity (PA) within the Public Service
- Objectives and benefits of RC and political acuity
- Common principles
- Using risk communications and PA within a policy development framework
- Tips for effective communications
- Limitations of RC and PA
- Synthesis of theory and practical considerations